Hyper-Insights

Grow with always-on access to deep data – directly from your customers, members, or the global CitizenMe community. Request new APIs and new data sources, and seamlessly integrate to your existing apps or Customer Relationship platforms. Our friendly consultants are always on hand to help with Data Survey set up, fieldwork, consulting and reporting.

WHY USE HYPER-INSIGHTS?

  • Take your understanding to another dimension.
  • Advanced, in-the-moment, AI-driven insights such as sentiment analysis.
  • Establish private communities for secure and personal data conversations.
  • Analyse the aggregated results using clustering and segmentation analysis tools.
  • Auto-output all graphs and tables to PDF and CSV files.

Unique Functionality

Sentiment Analysis

  • Best-in-class sentiment analysis for all of your collected open text “verbatim” responses.
  • Displayed beautifully right there in the platform’s real-time analysis page, showing you:
  • Negative sentiment score
  • Neutral sentiment score
  • Positive sentiment score
  • Word cloud (processed to display key words)
  • Ranked list of the positive/negative verbatims
  • Within our click-of-a-button Excel data, you can find the sentiment scores crossed by all the other questions and data collected in your data survey.
  • All the verbatims are cleaned using spell check, and if the verbatims are in another language, don’t worry – we translate these for you too!

Image Upload

  • Ever wanted to see 1,000 pictures of your on-the-shelf products In Real Life (IRL)? Want to know what brand of sports kit a person really wears? Well, now you can!
  • Ask Citizens to take live pictures or upload from their photo library and share with you instantly and directly!
  • You can then view, search and analyse – with a click.
  • Search via a unique identifier in our platform.
  • Download into a folder for easy management.
  • Best of all, we have image OBJECT RECOGNITION. At a 75%+ confidence, we can create a taxonomy of the objects shown in all of the images that you have collected!
  • All fully consented, the platform can moderate photos before they are displayed in your gallery. It can also automatically mask faces shown in any pictures.

Prototype Testing

  • Got a new app or website that you want people to test? Thinking of qualitative research to get the answer? Simple: use our new prototype testing!
  • Seamlessly integrated within a normal survey tool, you simply create a journey start-point and a journey end-point.
  • Easily plug in tools like ‘Invision’ to create test scenarios. Get instant answers combined with the outputs of your chosen tool.
  • Imagine being able to understand the lifestyle characteristics of the people taking the test, to ask them questions before and afterwards, and to do this for 100s of people at a time…now you can!

Why not combine ‘Swipe questions’, ‘Sentiment analysis’, ‘Downloaded app data’, ‘Image upload’ and more, to create the ultimate, agile user testing use cases – and a remarkable pre-launch understanding of your audience.

Survey Importer Tool

  • One for our power users: No one likes to script individual questions within a self-service platform 50 times!!!
  • Well, now you don’t need to. With our easy-to-use Survey Importer, you can ensure you have created the perfect survey before ever needing to upload it.
  • A fully notated and templated Excel document that allows you to edit, re-edit and share with all of your stakeholders before you auto-upload it.
  • Once you are ready, you just go to your CitizenMe account and press the ‘Import questions’ button.
  • If you need to edit these further, you can then simply edit these in the platform as you go…or delete the questions and re-upload the survey!

Click-of-a-Button Data

  • We all hate having to fiddle with raw data, structure it into tables and to FINALLY get to the analysis stage.
  • There are whole teams dedicated to this, but we enable you to have your data, codebook and tables all in one place – instantly with the click of a button.
  • Within the Excel spreadsheet we have:
  • Codebook
  • Table with counts
  • Table with percentages
  • Table with index
  • Raw data
  • Image recognition tables and codebook
  • As real time data comes in, you can download this data as many times as you want and update to the latest data.

Communities

  • Create private communities with the people that you’d love to hear from. Always on, high quality permissioned data with answers – all provided in-the-moment.
  • An unmatched suite of interaction tools including swipe questions, photo uploads, vox-pops, psychometrics, prototype testing, sentiment analysis and much more.
  • Additional terms of service can enable private, permissioned and secure sharing of personal data.
  • Communities can be branded or unbranded.
  • Invite members from your existing communities with a simple dynamic link.
  • Alternatively, invite members from the CitizenMe community based on their CitizenMe Data.
  • Screen new members by verifying device data and/or asking additional questions.
  • Integrate the community and live data conversations directly into your Customer Data Platform.