Some history on CitizenMe

• 
  CitizenMe started in 2014, long before the term zero-party data was coined, never mind being the hot topic of the AI, data research and marketing worlds. Even then we were true believers in the power of Human Centred Data to transform our digital society for the better. We also knew that the status quo of mass data harvesting without proper user consent would have to change.

  So we began to build that change.

• ” The mission was clear: everyone connected to the internet is a digital citizen who deserves more control over and value from their data. When this happens we unlock exponential new value for everyone.

• The initial CitizenMe put advanced privacy controls in the hands of citizens, letting them control the access to their data that apps and websites demanded. It informed citizens of concerning data clauses buried in complex terms of service agreements. It presented a ‘digital mirror’ to social media users, allowing them to see how their profiles and personas as advertisers might and make changes across multiple sites.

  At launch the original app gathered a flurry of interested tech press coverage and a limited, but enthusiastic audience of approximately 20,000 users.

• Next came a ‘citizen revenue plan’ to empower citizens to share in the value of their data, giving payments to citizens who shared their data based upon digital advertising revenue.

  A good start, but CitizenMe needed to grow.

• ” CitizenMe 2.0 was built to be bigger, better, and more appealing for mass market adoption

• The app evolved to be simpler to use with more opportunities than ever for citizens to share the value of their data. An overhauled UX design expanded ways for citizens to earn additional cash and rewards for both data sharing and market research surveys, without it feeling like work or ‘just ticking boxes’.

  A state of the art consumer insights data exchange platform connected citizens who wanted to share their data with the businesses and organisations looking for better, deeper data and insights. All of it ethical, consented, anonymised and using advanced AI and ‘processing on the edge’ to ensure citizens data never left their smartphones.

  500,000+ citizens joined the new app. Users rewarded this new version with a consistent 4.2 – 4.5 star rating in app stores. Blue chip companies looking for better data and insights became customers. While government organisations and multinational businesses started requesting to licence our technology stack.

• “As the world starts looking toward a promising data future, we’re already building it; the data platform with more humanity

• 
  The current CitizenMe is more than just marketing research and purely transactional monetary rewards. The focus is on the wider value of data and information, creating a healthy data ecosystem that benefits everybody.

• Citizens have more control and can choose what kind of value they want from sharing their data; not just cash or discounts, but charitable and data donations to social and medical causes they care about. AI on their own device can offer personal, private insights into everything from sleep patterns to better workouts.

  Citizens and organisations will soon be able to come together to form new communities, collectively using the platform themselves for data sharing for better societal outcomes. For example; diabetics combine health and lifestyle data like glucose levels, step counts, sleep patterns, weather data, and more as a patient group for immediate insights and to benefit medical research.

• A pioneering new data exchange marketplace offers businesses and organisations insights and trends based on previously impossible data. All with ethical data and privacy standards that go beyond compliance to current and upcoming legislation. Real data and real ethics that are marketable and build brand trust.

• Platform offered as an insights tool for company intranets integrating into internal systems to create a powerful insights dashboard.

• Even as one of the original pioneers of ethical data ownership and the first creators of a fully functioning zero-party data platform, we’re just beginning to realise the benefits of what’s possible.